Though Japan ranks among the world’s leading economies, much progress remains to be made in the field of gender equality. One aspect of this is housework inequality, which has a profound, but often-overlooked impact on countless women and households, and even the national economy. This campaign saw Daiwa House, one of Japan’s leading house builders, try to address this situation through a combination of ingenious home design and a targeted campaign combining surveys, online content, and offline events, stimulating a nationwide conversation and drawing attention to what one Japanese NPO has termed na mo naki kaji, or “nameless chores.”

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