Cape Town was set to be the first major city in the world to run out of water. With bathrooms accounting for 80% of water usage and showers using 10l p/m, Sanlam knew that getting people to shorten their shower time would have a dramatic impact. So we tapped into the insight that people love to sing in the shower, and enlisted our ten biggest artists to recreate two-minute versions of their hits and launched the first ever 2-Minute Shower Songs album. The campaign rallied residents and visitors to reduce their water usage and helped to overcome Day Zero completely.

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