Member Profile

Etsuko Tsugihara

SUNNY SIDE UP GROUP INC.




Japan
Organisation: SUNNY SIDE UP GROUP INC.
President / IPRA Board 2021
Short Bio: Etsuko Tsugihara is the President and CEO of PR enterprise SUNNY SIDE UP, INC. (also known as SSU), one of the largest and leading PR agencies in Japan. Etsuko founded the company in 1985 as a teenager with her mother, and the company has been creating new and innovative social movements in strategic PR, marketing communications, sales promotion, and sports marketing internationally under the company slogan, “Let’s have fun.” SSU was listed on the Osaka stock exchange in 2008 and moved to the 1st section of Tokyo Stock Exchange in 2018. The company has been a member of Keidanren since 2014, while Etsuko serves on government advisory councils for sports development and women’s issues toward 2020. Etsuko has provided the leadership and guidance necessary to grow from a small agency to a large enterprise that ranked 20th in the Holmes Report Global TOP 250 PR Agencies Ranking 2019. In recent years, the company received PRWeek Asia’s Best Places to Work, and was awarded a bronze Stevie Award (PR Agency of the Year) and a Gold Stevie Award (Women in Business) being recognized for Etsuko’s accomplishments in successfully developing and expanding the business. SSU signed a partnership agreement with a leading communication agency Red Havas, part of the Havas Group to expand its global PR network and provide a worldwide comprehensive PR and marketing solution in 2019.
Website: http://www.ssu.co.jp/eng/
Phone Number: +81368943232
Email [email protected]
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