IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #480 PR is NOT press relations: tackling misconceptions
The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.
By: Alain Grossbard 04/07/2022
ITL #479 An overused term: has PR devalued thought leadership?
True thought leadership is a powerful marketing tool but too often it’s a catch-all term for low-value content. By Libby Howard
By: Libby Howard 27/06/2022
ITL #478 Public Affairs in Europe: a new, but no less challenging era
In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.
By: Ben Petter 20/06/2022
Latest from the Press Room:
YK Chung In Memoriam
IPRA pays its respects to Yung Kai Chung (YK) who has died at the age of 97. YK was a long-standing member of IPRA...
Message from the IPRA President: Hello from Tokyo July – August 2022
From the local …
The malign influence of covid-19 has diminished a lot compared to...