IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #431 Breaking down barriers: are you thinking globally?
The rise of global content poses some big challenges for communicators and organisations must avoid being held back by their own regional structures and politics. By Debbie Hindle.
By: Debbie Hindle 19/07/2021
ITL #430 Crisis preparedness: opening our eyes to failure
A crisis communication plan is only the start of being crisis prepared. Exercising should not be forgotten. By Amanda Coleman.
By: Amanda Coleman 12/07/2021
ITL #429 Thought leadership in the digital world: escaping the ecosystem of owned media
Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.
By: Jörg Pfannenberg 05/07/2021
Latest from the Press Room:
Message from the IPRA President: Over the horizon July August 2021
For many of us, July and August are usually when we start making plans for vacations. We look ...
IPRA co-operates with The International Association for the Measurement and Evaluation of Communication (AMEC)
IPRA, the International Public Relations Association, has signed a partnership agreement...