Keith Hunt is managing partner at Results International. Results advises the marketing communications industry, working with advertising, PR sales promotion, direct marketing, design, interactive, media buying, market research, telemarketing and others marketing services organisations. It provides a full range of business strategy, client and staff satisfaction, change management and corporate finance advice.E-mail the author
Image guru, Dilip Cherian is Consulting Partner at Perfect Relations. He is constantly shuttling between the 14 offices of IndiaE-mail the author
Allison Slotnick, Project Coordinator, Corporate and Interactive Communications, Ketchum. Additional material was supplied by Dr. David Rockland, Partner and Managing Director, Ketchum – Chairman, IPR Commission on PR Measurement and Evaluation.E-mail the author
Wilfried Remans, Director Corporate Communications, Fortis.E-mail the author
Jodi Olson is the global clean tech lead for Text 100 Public Relations. Jodi and her team counsel Fortune 500 companies on the most effective ways to develop and communicate corporate sustainability strategies; work with top research institutions to raise awareness of the promise of clean tech; and support entrepreneurs and start-ups as they bring new sustainable technologies to market.E-mail the author
Jim Walsh formed Walsh Public Relations in Dublin, Ireland, in 1984 and has over 30 years experience in the public relations and communications industry ranging across corporate, financial, consumer, trade, employee and community relations, public affairs, crisis management, media relations and training. In 2007 he was elected Worldwide President of IPREX, the global corporation of independent PR firms whose 62 partners have 75 offices in North America, Europe, the Middle East and Asia Pacific, with annual revenues of US$103m.
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Agustín de Uribe-Salazar, President of Gabinete Uribe, Public Relations Professional since 1964. This article appeared in the 9/11/2007 edition of Expansión Catalunya.
Robert W. Grupp is President at Grupp Global Partners LLC, a management consultancy with a strategic focus on corporate communications and international public relations. Grupp also is Adjunct Lecturer at the University of Florida where he teaches Global Strategic Communications in the Master's Degree Program in the College of Journalism and Communications.E-mail the author
Lucy Siegel founded Bridge Global Strategies in New York in 2004, her second boutique firm. She sold the first to LobsenzStevens in 1997, which was acquired by the Publicis Groupe’s integrated marketing subsidiary in 1999. She served five years as Executive Vice President in Publicis Dialog’s New York headquarters, co-heading PR for the office, prior to founding Bridge.E-mail the author
Ulrich Porwollik, Dresdner Bank AG, Group Communication - External & Internal Communication.E-mail the author
Ciro Dias Reis is the CEO of Imagem Corporativa, a full-service Brazilian PR company, and vice president of ABRACOM, the Brazilian Association of Communication Agencies. He is also a member of the Strategic Committee for Corporate Affairs at the American Chamber of Commerce in São Paulo, and a partner with Public Relations Organization International (PROI – www.proi.com).E-mail the author
Tom Wells established management and procurement consultancy Gyroscope in 2003. He was previously worldwide vice president for publicity at Electrolux Group.
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Mark Crompton is a freelance business writer and teacher of English to speakers of other languages. He has worked in both in-house and agency PR roles.
Reema Sarin is AVP, Marketing and Corporate Communications of AppLabs, the world’s largest software testing, quality management and certification solutions company. She has over 16 years of experience in the field of Brand Management, Public Relations & Corporate Communications with large global organizations in India and overseas, including the United Nations headquarters in New York. Reema has worked with luxury brands including Bentley and Lamborghini India, Fashion and the Art Industry, as well as for other global luxury brands.
Carlos A. Mazalán is the president of Mazalán Comunicaciones, founded in 1994. During these years, Mazalán has worked with more than 300 national and international companies and has been recognized as a pioneer in technology PR in Latin America. Mazalán Comunicaciones has provided consulting services to firms such as IBM, Microsoft, Lotus, Novell, Silicon Graphics, Oracle, Global Crossing, Google. Mazalán Comunicaciones has offices in Argentina, Mexico and a network of partners in Latin America. The company is a member of Eurocom Worldwide.E-mail the author
Natalie Maule, managing partner, africapractice East Africa. Natalie is based in africapractice’s Nairobi hub office, but has travelled extensively in Africa and has worked in the UK, Cameroon, France, Guadeloupe and Germany. Since joining africapractice in 2004, Natalie has designed and delivered corporate communications strategies and internal employee engagement to support major investments and change programmes across the continent. She has worked on campaigns for clients including East African Breweries Ltd; Guinness Ghana Breweries Ltd, Guinness Cameroun S.A., The Coca-Cola Foundation, GTV, the Japanese External Trade Organisation and Telkom Kenya. She holds a First Class BA Hons in Modern Languages from the University of Oxford, speaks fluent French and German and is learning Swahili.E-mail the author
Jacek Jakubczyk is founder and President of ITBC Communication. He has participated in dozens of communications projects for Polish and international companies, spanning various tasks from strategy development to corporate PR and crisis management. Also, he has taken part in a number of projects for foreign companies entering the Polish market.E-mail the author
Roberta Graham is co-founder of the public relations/public policy firm Bernholz & Graham, Inc. with offices in Anchorage, Alaska and New York City. She has extensive experience in national media relations, reputation and crisis management, public policy issues; is the lead strategist in designing and implementing public diplomacy efforts for the agency’s myriad clients; and, has been the strategic force behind some of Alaska’s most notable national stories. Graham holds a Bachelor of Arts degree in Journalism and an interdisciplinary minor in U.S.–Canadian Relations from Michigan State University, East Lansing, and a Global Master of Arts Degree in International Relations from The Fletcher School.E-mail the author
David Fine is Director of Content, Edelman.E-mail the author
Michael Morley is President of Morley Corporate Consulting, Senior Counsel at Edelman, the world’s largest independent public relations firm, and Chairman of the Senior Advisory Group of Experts at Echo Research. He has counselled the world’s largest corporations on reputation and branding and is a highly regarded international public relations expert with first hand experience of working in the US, Europe, South America and the Asia Pacific region. He is author of the successful and influential book, How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations and is an Adjunct Professor at New York UniversityE-mail the author
Vivian Kobeh is Communications director for Nokia Latin America. Based in Miami, she is responsible for Nokia external and internal communications activities in the Latin American region, including the company’s social media strategy for the region which she introduced in 2008.
Prior to joining Nokia in 2007, Kobeh was a corporate communications executive with Dell Inc., where she performed diverse roles, including head of the company’s media relations in Canada and Latin America, head of global Diversity and Ethics communications and, most recently, responsible for the launch of the company’s external blog in Spanish, the first blog in the industry directed to Spanish-speaking customers and media. She joined Dell in 1992 as Marketing manager for Dell Mexico and in 1996 was transferred to Dell’s headquarters in Austin as Marketing manager for Latin America where she was responsible for the marcom and advertising for 42 countries in two languages.
Bruce Coppa is chief operating officer of Communications Pacific, the IPREX partner in Hawaii. He provides strategic counsel regarding policymaking procedures and the political landscape in land-use development, real estate and construction. Bruce was instrumental in setting up the IPREX Real Estate Communications Counsel, which he chairs. For further information on the IPREX Real Estate Communications Counsel either email firstname.lastname@example.org or visit the IPREX website by clicking here.
Prof. Dr. Joachim Klewes is a senior partner in Pleon and advises national and international companies. He is also an honorary professor of the Heinrich Heine University, Düsseldorf, and a founding partner of the Bochum-based com.X institute for communication research and evaluation. His core competencies include consulting, analysis, management and training.E-mail the author
Melody Haller is CEO and founder of Antenna Group, an IPREX partner in San Francisco, CA. She provides strategic counsel regarding clean technology and cleantech venture capital investment for her company’s 20+ clients, which includes solar and wind, energy efficiency, biofuels, smart metering, and more. In 2008, Antenna Group was named one of the Bay Area’s top public relations firms by San Francisco Business Times.E-mail the author
Elena Fadeeva, Chairwoman of AKOS, General Director of Fleishman-Hillard Vanguard. AKOS was founded in 1999 and at the moment consolidates 27 first-rate Russian PR-consultancies, whose common market share exceeds 50%. Collectively AKOS members employ more than 1500 PR specialists.E-mail the author
Silvia Cambié has 15 years of experience in international public relations, business journalism and public affairs. She began her career as a business correspondent for a number of British and German publications. Her career then took her to Brussels where she worked for nine years in external communication and public affairs for a number of international trade associations. Silvia is currently director of Chanda Communications (www.chandacom.com), a London-based consultancy specializing in external communication and social media. She is the author of XCulture (www.chandacom-xculture.com/), a blog on cross-cultural communication. Silvia serves as director on the International Executive Board of the International Association of Business Communicators (IABC).E-mail the author
Yang-May Ooi is a communications and social media expert, with experience of two real world cultures, giving her a deep understanding of cross-cultural issues. She now lives in London, where she runs her cross-cultural blog Fusion View, an East/ West view on writing, culture and the arts. Fusion View is read by over 8,000 unique visitors a month from all over the world, and has been featured on the BBC Radio programme Pods & Blogs. She has also published legal thrillers with Hodder & Stoughton. Yang-May has many years of senior executive experience working in government and corporate environments as a lawyer, and understands issues for business communicators from an executive perspective as well as from a marketing point of view. She currently works part-time in a management role in a financial institution in the City of London.E-mail the author
Daniel Tisch, APR is President of Argyle Communications, one of Canada’s leading independent PR firms. He was recently elected as Chair-elect of the Global Alliance for Public Relations and Communications Management.E-mail the author
Gail S. Thornton works in Merck’s Global Communications department. Formerly, she was vice president of international communications at Schering-Plough Corporation, which is now part of Merck.E-mail the author
Laura Schoen is Chair, Latin America, Weber Shandwick. She is a Speaker at the IPRA XIX Public Relations World Congress taking place in Lima, Peru on 1-3 June 2010. www.ipracongressperu.comE-mail the author
Penny Power is one of the UK’s most inspirational and successful female entrepreneurs. She founded Ecademy, the UK’s first social network for business in 1998 with her husband Thomas Power.E-mail the author
Trevor Morris is Visiting Professor in Public Relations at the University of Westminster, former CEO of the UK’s largest public relations group, and co-author with Simon Goldsworthy of PR – A Persuasive Industry? published by Palgrave Macmillan. This article is a synopsis of a chapter from the book.E-mail the author
TransMedia Group is an international, multi-lingual PR firm serving clients worldwide since 1981 with a sense of humor from its headquarters in Boca Raton, Florida. Tom Madden established the firm when he left NBC where he was once the #2-ranked executive under then CEO Fred Silverman. He is the author of Spin Man and other books and articles about PR and he has lost over 20 pounds in the past few months eating with his Knife and Fork Lift.E-mail the author
Jim Kerr is vice president of global public relations and regional communications at Unisys Corporation in Blue Bell, Pennsylvania. He holds an MBA from Villanova University and serves on the board of the Philadelphia chapter of the National Investor Relations Institute.E-mail the author
Elisabeth Hilsdorf became Head of Press and Public Relations for Stiftung Berliner Philharmoniker in 2006. Previously she ran her own PR agency Words about Music in Hanover.E-mail the author
Ruxandra Catalina Dorobeti has a BSc in Business Studies with Media and Cultural Studies from Canterbury Christ Church University, England. She is now enrolled in the Corporate Communications postgraduate program at Seneca College in Toronto, Canada. Her home country is Romania.E-mail the author
Gary Wells, a former journalist, is a senior managing director and member of the board of directors of Dix & Eaton, a U.S.-based communications boutique specializing in public relations, investor relations and customer communications.E-mail the author
Kathy Tunheim is Principal and CEO of Tunheim Partners, the Minneapolis-based strategic communications company. She is a specialist in corporate communications, communications strategy and governance. She previously worked in politics and the corporate world, including 10 years at Honeywell, where she was vice president for public relations and internal communications, leading a global team of professionals with responsibility for media relations and employee communications. She was elected Worldwide President of IPREX in 2009.E-mail the author
Suki Thompson is Managing Partner of Oystercatchers – marketing agency search, evaluation and pitch consultants in the UK and globally.E-mail the author
Sonya H. Soutus, Senior Vice President Public Affairs and Communications, Coca-Cola North America, has more than 25 years of broad-based international public affairs and communications experience. She joined The Coca-Cola Company in 1996 as Region External Affairs Manager for Ukraine and Belarus, and has since held a number of positions of increasing responsibility within the company’s communications and public affairs function. After graduating with honors from the Duquesne University School of Journalism, Ms. Soutus began her professional career as a newspaper reporter. She then held a number of public affairs and communications posts with major media organizations, including Westinghouse Broadcasting Corporation. From 1988 to 1994, she served in Rome and Ukraine as press secretary to the cardinal of the Ukrainian Catholic Church.E-mail the author
Dorle Riechert, Head of Public Relations, Wuppertal Institute for Climate, Environment and Energy, Germany.E-mail the author
Nataliya Popovych is the President of PRP Group, a Weber Shandwick Affiliate company. She supervises the firm’s operations in Russia, Ukraine and Azerbaijan as well as drives the development of the agency’s business in other CIS markets.E-mail the author
Brian Moriarty is Associate Director for Communications at the Business Roundtable Institute for Corporate Ethics, an independent business ethics center that operates in partnership with Business Roundtable, an association of 160 CEOs from leading companies, and leading scholars from top business schools. He directs the organization’s communications and media relations activities and manages the Institute’s joint initiative with the Arthur W. Page Society on public trust in business. He is a co-author of the report, The Dynamics of Public Trust in Business—Emerging Opportunities for Leaders.
Moriarty manages the Institute’s Book Series in Ethics and Leadership and has authored articles, book chapters and white papers on the topic of corporate ethics. He has served on selection committees for a variety of business ethics awards. Previously, he was part of the communications and marketing team at the University of Virginia’s Darden School of Business.
Vicky Robinson MCIM, MCIPR, MAM, DipM is Head of Marketing and Communications at the Association of Business Schools.E-mail the author
Frank Ovaitt, Executive Vice President at Makovsky + Company, leads the firm’s efforts to integrate research into public relations practice. He is CEO Emeritus of the Institute for Public Relations and teaches applied research in the strategic public relations program at The George Washington University Graduate School of Political Management.E-mail the author
Jonathan Hemus is the managing director of Insignia Communications, a UK-based reputation management consultancy specialising in crisis management. He is a sought after trainer, coach and speaker on crisis and reputation management.E-mail the author
Krystyna Cap, M.A., believes in the general applicability of the Golden Rule in life, as in business. Currently, she is enrolled in a post-graduate certificate program in Corporate Communications in Seneca College and holds a Bachelor of Arts degree from the University of Toronto in Toronto, Ontario and a Master of Arts degree from The Johns Hopkins University in Baltimore, Maryland.
Rachel Bell is founder of Shine, where she's responsible for the agency’s values, direction and ethos.E-mail the author
David Ketchum, President, Bite Communications, Asia Pacific is also CEO of the Upstream Asia network, Chairman of the Asia Digital Marketing Association, and Chairman of the Council of Public Relations Firms in Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia. He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally.
Julia Hobsbawm is Visiting Professor of Public Relations at the London College of Communication, University of the Arts, and an Adviser to Edelman. This is an edited extract from Where the Truth Lies: Trust & Morality in the Business of PR, Journalism and Communication which will be published on 1st October by Atlantic Books.
Kerrie Finch is the founder of FinchFactor, one of Europe’s most respected communications consultancies focused on creative companies.E-mail the author
It was the newly introduced televised leadership debates rather than digital campaigning that connected with people in the run-up to May’s General Election in the UK. By Allan Biggar.E-mail the author
Robert T. Hastings, APR served as acting Assistant Secretary of Defense for Public Affairs during 2008 - 2009. As the senior public affairs official and principle spokesman for the U.S. Department of Defense, he served as principle staff advisor to the Secretary of Defense and senior Defense and Administration officials for worldwide strategic communication, public information, internal information, and community relations leading a worldwide public affairs community of some 3,800 military and civilian personnel. During his tenure with the Pentagon, Mr. Hastings was a driving force in the development of the Department’s Strategic Communications concept of operations. Mr. Hastings has held senior communications roles with BAE Systems and Northrop Grumman and is currently Senior VP, Communications for Bell Helicopter.
Peter Goll is partner, senior adviser and managing director at Geelmuyden.Kiese in Denmark. He has worked professionally as a communications adviser for ten years, and focuses mainly on strategic communication and public affairs for a number of public and private clients and NGO’s. He is an experienced debater and is often invited to give lectures. Peter Goll has studied political science and administration at the University of Copenhagen and has worked as press secretary for the Danish Socialist Party (SF). In 2006 he completed the program Leading Professional Service Firms at Harvard Business School.
Mark Giles is a senior communications advisor with the Government of Canada’s Privy Council Office – the bureaucratic arm of the Prime Minister’s Office. Currently seconded to Public Safety Canada, he recently completed a 15-month assignment as the department’s director for Vancouver 2010.
Disclaimer: This article expresses the author’s personal views, not those of the Canadian Government.
Anja D’Hondt is managing partner of international trade PR agency Duomedia, which is based in Belgium and supported by a team based in the key European countries. It runs successful media campaigns, events and programs across Europe and internationally for companies like Kodak, Ricoh, Bekaert, Punch Graphix, Messe Düsseldorf and Pantone. Anja was recently appointed Board Member of BPRCA, Belgian Public Relations Consultants Association (www.bprca.be), representing leading Belgian PR agencies. In this role she gives PR training to junior PR staff in Belgium.
Bill Cowen, MA founded Metrospective Communications LLC in Philadelphia in 2002. He is also a professor and the PR program director at Villanova University. Prior to these appointments, he has served in executive communication capacities in international agencies, corporations, non-profit and academia. Bill is president of PR Boutiques International which was launched in January 2008 as the world’s first network for boutique PR firms.
Bruce K. Berger, Ph.D. is Reese Phifer Professor of Public Relations and Advertising at the University of Alabama and a member of the board of The Plank Center for Leadership in Public Relations. Previously he was a practitioner for 20 years and worked on communication projects in more than 30 countries.
Dave Robinson, CEO Middle East, Hill & Knowlton. H&K is the most established international agency in the Middle East with a 21-year presence in the region. Covering 15 Middle Eastern countries through a combination of owned offices and exclusive affiliates, H&K is also one of the largest agencies operating in the Middle East, working with a combination of some of the most well known international and domestic companies across all major industry sectors.E-mail the author
Sconaid McGeachin, Regional Director, Mmd Corporate, Public Affairs & Public Relations Consultants. Mmd is the leading corporate, public affairs and public relations consultancy across Central Eastern Europe, South East Europe and Russia and CIS. An organically developed network, present in the region since 1993, it supports clients in 18 countries across the region from fully-owned and managed offices in Austria, Bosnia Herzegovina, Bulgaria, Czech Republic, Croatia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey as well as Ukraine.E-mail the author
Greg Haas is Vice President, Director of Quantitative Methods and Applications, Strategic Planning & Research, Porter Novelli, New York. The campaign that he writes about was awarded the 2006 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation by The Institute for Public Relations, in conjunction with the Commission on Public Relations Measurement & Evaluation.E-mail the author
Gerry Griffin, a former head of training at Burson-Marsteller and director of communications at the London Business School, is founder of Business Communication Forum (BCF), a training company that operates in 30 countries worldwide. Clients of BCF are large multi-national market leaders such as Kraft Foods, Novartis, London Business School, Sony Ericcson, Unilever and Astra Zeneca International. All BCF training programmes are high energy and tailored to the specific requirements of each individual or organisation. In addition to this, all face-to-face training is then complemented with web-based learning. This enables the task of continuous training to run seamlessly and successfully and marries good content with good technology.E-mail the author
Andy Green is a partner with Wakefield-based GREEN communications. This article is an extract from his book Effective Personal Communication Skills for Public Relations, published by Kogan Page.E-mail the author
Brendan Bracken is Managing Director of Brendan Bracken Public Relations, a Partner Firm of Public Relations Organisation International, Inc. (PROI), the world’s oldest and largest partnership, by fee income, of independent public relations companies. Founded in 1970, PROI has more than 75 offices around the world.E-mail the author
Stuart Zakim is Vice President, Corporate Public Relations, Showtime Networks Inc. He is a member of the Academy of Motion Pictures Arts & Sciences (AMPAS), the Academy of Television Arts & Sciences (ATAS) and on the executive board of the Publicity Club of New York.E-mail the author
Malcolm Padley is Head of Corporate Communication at Rentokil Initial plc. He joined the group this summer from NTL group, the cable TV and broadband business. Between 1989 and 2000, he worked for three UK PR agencies, Dark Horse Communications, Nelson Bostock Communications and Lexis.E-mail the author
Gergana Vassileva is Founder and Managing Partner of United Partners, whose clients include Bulgarian Telecommunications Company, Procter & Gamble, ING, Diageo, Lufthansa, Philips, Western Union. She is an IPRA Board Member.E-mail the author
Rich Young is Vice President at LEWIS PR in Boston. Rich’s professional background as a broadcast journalist, technology industry analyst and PR practitioner has proved invaluable in servicing clients. With a combined 12 years of marketing, communications and PR experience, Rich has worked with companies of all sizes in the software, services, networking and telecommunications sectors including such as Nortel Networks, Sun Microsystems, Computer Sciences Corporation (CSC), SPSS, Lexmark, and Progress Software, to name a few. Read more articles by Rich at blog.lewis360.com
Sonya Madeira Stamp is Founder and Managing Partner of Rice Communications Pte Ltd. After spending 15 years in India and Singapore working at leading agencies, Sonya set up Rice Comms in 2009. Based in Singapore, Rice Comms caters to companies seeking to strengthen their profile across the Asia-Pacific region. It is a part of the Oriella Network, an alliance of 15 communications agencies in 20 countries around the world.E-mail the author
CEO of Acceso, Sergi Guillot is an Industrial Engineer from Universidad Politécnica de Cataluña, Spain, and MBA by IESE and Columbia Business School. He has consolidated his career in positions of high responsibility such as Director of Corporate Development for the city of Barcelona entrepreneurial project “22@Barcelona”. In addition, Sergi Guillot contributed to the establishment of the Parque Barcelona Media through a consortium of relevant media enterprises, universities and research centers in Spain. Guillot is also Director of AMEC, the International Association for the Measurement and Evaluation of Communication, where he is very active in the leadership of new research and consensus initiatives. He is also a member of the Board of the IAI (Institute for the Analysis of Intangibles), DIRCOM, the Spanish Association of Communication Directors, and FIBEP (the World Association of Media Monitors).
Amanda Glasgow, SVP, Personal Care Practice Director, MSL New York. Poses a question that may seem paradoxical given the nature of her job.E-mail the author
Duygu Cavdar, Assistant Account Director, Grup 7 Communication Consultancy.
Brendon Craigie, UK MD, Hotwire.
Chris Atkins, Vice President, Communications, Standard & Poor’s joined the financial market intelligence company in June 2006 after 26 years in PR on the agency side. Before joining S&P, he was Managing Director of the global corporate practices at Ogilvy PR, Ketchum, and Burson-Marsteller. Chris is a member of the Arthur W. Page Society, and a trustee of the Institute for Public Relations.
Ron Sereg has extensive international experience as a consultant in the areas of media and public relations for non-governmental organizations. He is also a professor of public relations at Louisiana State University in Shreveport, Louisiana.
Mark Tungate is a British journalist based in Paris. He is the author of the bestselling Fashion Brands: Branding Style from Armani to Zara, published by Kogan Page. He writes the text for the annual Epica Book, a roundup of the best European advertising. In France, he is co-presenter of a weekly TV show about advertising creativity.
Daphne Liew, PR Consultant, Executive Council member and China adviser Institute of Public Relations of Singapore. Daphne has over 20 years of consulting experience in Asia Pacific working in China, Japan, Hong Kong and Singapore including markets in ASEAN. Earlier in her career she was a senior management consultant with one of the Big Four international accounting firms. In the last fourteen years, she has been a senior consultant and executive in international public relations firms in Asia.
Rainer Westermann, Principal, Westermann Associates.
Alistair McLeish has spent the last 20 years focused on corporate, public affairs and public relations consulting in emerging markets. He was the founder of Mmd Group, which grew to become the leading global emerging markets PR consultancy operating across twenty countries in Central & Eastern Europe and Eurasia, prior to its sale to Huntsworth PLC. Today Alistair is Chairman of Speyside Corporate Relations, an organically-built fully-owned network across Latin America & the Caribbean. Speyside has supported over $5.5bn FDI into the region in the last twelve months, and works with leading multinational investors across the region.E-mail the author
Andrew Mackay is a director of Influential Thinking, part of the All About Brands plc group.
Georg Lahme, 36, is Director and Partner at Klenk & Hoursch Corporate Communications, Frankfurt, Germany. His focus areas are Responsibility & Sustainability and Stakeholder Management.
He has worked on several widely recognized CR and Corporate Volunteering projects for RWE, Bacardi Germany and comdirect bank. In 2010, Klenk & Hoursch was awarded with the renowned German PR Award for the concept and successful launch of Stiftung Rechnen, a foundation promoting qualifications in math and numeracy.
Before joining Klenk & Hoursch in 2003, Georg worked for several public relations agencies, including Edelman. He is a member of the German Public Relations Association DPRG, and volunteers as advisory council for a Frankfurt based child-help foundation.
Ken Hong, Global Communications Director, LG Electronics. Ken Hong has led the Global Communications operation at the Korean consumer electronics and appliance giant in Seoul, Korea since 2008. Prior to LG, Ken was a Partner at McCann Worldgroup Thailand and Managing Director of Weber Shandwick in Bangkok. Ken has also worked as a Regional Director with Manning Selvage & Lee, leading accounts from Seoul, Shanghai and Hong Kong. In 2002, Ken brought home the first international PR accolade, the IPRA Golden World Award, to his office in Korea for the work his team conducted on behalf of General Motors.E-mail the author
Deborah Gray is the founder and Director of Canela Public Relations a PR agency with its head office in Barcelona and offices in Madrid and Lisbon. She has directed pan-European PR campaigns for Oracle, Prada, Western Digital and Mio Technology amongst others.E-mail the author
Lydia Buchtmann MPRIA, Communication Manager, Food Standards Australia New Zealand. This article is based on a presentation given at the Public Relations Institute of Australia National Conference Brisbane October 2009.
Deputy Communications Director, Nord Stream A.G. The Nord Communications Team has won several awards for various aspects of its overall programme, including as Winners of the 2010 IPRA Golden World Award for Community Relations.E-mail the author
Sukanti Ghosh, managing director - India, APCO Worldwide. APCO Worldwide is a global communication and public affairs consulting firm headquartered in Washington, D.C., with offices throughout the Americas, Europe, the Middle East, Africa and Asia. APCO’s clients include governments, international organizations and multinational companies including seven of the top 10 companies on Fortune‘s Global 500 and global NGOs.E-mail the author
Aaron R. Kwittken is Chief Executive Officer and Managing Partner of Kwittken + Company Worldwide.E-mail the author
Juergen H. Gangoly (39) is Managing Partner of the Vienna based PR-Agency The Skills Group, the Austrian affiliate of Fleishman-Hillard International. He is board member of PR Quality Austria (www.prquality.at) and of the International Communications Consultancy Organisation (ICCO).
He is a co-founder of EthnOpinion.at (www.ethnopinion.at), the first opinion research firm in the German-language area which specialises in surveys of immigrant groups. Before joining the PR industry he served as Austrian campaign director for the Council of Europe’s campaign against racism and xenophopia “all different – all equal” and as director of the “EU year against racism” (1997) in Austria. In 2010 The Skills Group won two SABRE awards and was awarded the title "Austrian Consultancy of the Year" by the British PRCA. The agency is quality certified according to the international Consultancy Management Standard (CMS II).
Andrea Cornelli began his professional career in 1981 founding C&T, one of the first Italian companies dedicated to design information and communication technology systems, of which he is still President. He began collaborating with h RP Partners, later Ketchum (Omnicom Group), in 1988. In 1994 he gained control over Telemacus, a company operating in the Internet Service Provider business, with a strategic position both in web and digital market and became its President in 1998, a position he still holds. He became CEO at Ketchum Italy in 2003 and is now CEO and Vice-president of Ketchum Pleon Italy.
About Ketchum Pleon
Ketchum Pleon is one of the largest, most geographically diverse communications consultancies and the established European market leader. Worldwide, Ketchum has more than 2,400 employees in owned operations and operates in 70 countries with more than 100 owned and affiliated offices. Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC). Additional information on Ketchum Pleon and its award-winning work can be found atE-mail the author
David Liu, managing director, Weber Shandwick – China.E-mail the author
Johanna McDowell is IPRA President for 2012.E-mail the author
Michelle Robertson is the COO of Baird'sE-mail the author
Valerie Di Maria has earned recognition as a communications and marketing leader in both the corporate and agency worlds. She has held CMO/CCO roles at Fortune 100 companies and has worked closely with prominent CEOs.E-mail the author
Aaron E. Boles is Vice President, Communications, for Macquarie North America, Banking and Financial Services Group. He is based in Toronto.E-mail the author
Vice President, Public Affairs & Crisis Communications and a board member at Grayling Russia.E-mail the author
CEO/Country Manager Cohn & Wolfe Iceland Office.E-mail the author
Leads the communications research and measurement team at Chandler Chicco Companies (CCC), a group of PR specialty agencies focused on healthcare communicationsE-mail the author
Damien Ryan is the Managing Director and Lauren Goble is Account Director of Ryan Financial Communications, which advises firms operating in Asia on corporate positioning, thought leadership and reputational management.E-mail the author
Became managing director of Porter Novelli in Brussels after successfully selling his own company Ellips Communication to Omnicom in 1999.E-mail the author
Director, European New Business at MSLGroupE-mail the author
Owner, Acumen Public Relations and Public Relations and Communications ConsultantE-mail the author
Lutz Meyer is a senior consultant at international brand and reputation management consultancy LEIDAR.E-mail the author
Alberto Mélida is managing director of Dubsar PR in Spain, a Public Relations Agency based in Madrid.E-mail the author
Dr. Serra Görpe is a professor of communications at Istanbul University, Faculty of Communication Public Relations and Advertising Department.E-mail the author
Christophe Ginisty is the President of the International Public Relations Association for 2013. He is an international public relations expert with more than 20 years of experience.E-mail the author
Djohansyah Saleh is Head of Operations at Weber Shandwick Indonesia, focusing on financial communications and public affairs counselling for clients in Singapore and Indonesia.E-mail the author
Mark Sheehan is Senior Lecturer in Public Relations in the School of Communication & Creative Arts (SCCA) at Deakin University, Australia.E-mail the author
A Strategic Communications Professional with more than 15 years' experience of Journalism, PR and Corporate Communications in the UK and UAE.E-mail the author
Managing Director, PT Fortune PR. Indira is a very active public speaker. She actively speaks about Public Relations, Advertising, Media Relations, Social Media, Social Marketing trends for various industries including Travel, Tourism and AutomotiveE-mail the author
Raphaël has extensive experience providing board level counsel to companies in the technology, retail, pharmaceutical and financial sectors.E-mail the author
Elaine Cameron is Burson-Marsteller EMEA’s resident Futurist & Director of Strategic Research. Elaine writes, speaks and tweets @FUTUREPersp on all topics around PR and communications.E-mail the author
Andres Wittermann, Executive VP EMEA & APAC, LEWIS PR.E-mail the author
Charlotte Chunawala is CEO of Cohn and Wolfe India.E-mail the author
John Bailey is Managing Director, ICON International Communications, Singapore.E-mail the author
Graeme Domm is a senior manager at RMIT University in Melbourne, Australia. His background is in journalism, government and public relations consultancy.E-mail the author
Tarek Lasheen, Public Relations Director, Memac Ogilvy & Mather Egypt.E-mail the author
Simon Poulter is the head of public relations for telecommunications technology vendor Alcatel-Lucent, based in Paris.E-mail the author
Valéria Café is the COO of Andreoli MSL, one of the 10 largest communication agencies in Brazil and part of the 4th largest PR global agency, which belongs to the Publicis group.E-mail the author
Andrea Cornelli is CEO of Ketchum Italy. Sources for this article are, “Gli Italiani e il cibo. Seminario Food GFK Eurisko”, December, 2012; and “Food 2020, the consumer as a CEO”, Ketchum, July 2011.E-mail the author
Inna Alexeeva, Managing Director of PR Partner, has 14 years’ experience of working in PR. Her main specializations are IT and finance. She is in the top-10 most influencial young woman entrepreneurs in Russia and took 1st place in the rating of best heads of PR agencies made by the business magazine Profile (2012).E-mail the author
Li Hong, Senior Partner and President (China) of FleishmanHillard International Communications, currently leads the agency’s China offices in Beijing, Shanghai, and Guangzhou and is responsible for developing the firm and growing its operations across ChinaE-mail the author
An M.A. graduate in Media Studies, Tom Liacas is a senior Online Reputation Strategist who cut his teeth creating and managing networked campaigns well before the term ´social media´ existed.E-mail the author
Giselle Bodie is the global CEO of Salience Insight, the media analysis and evaluation division of News Group International. She has a 20-year track record of leading and managing large and small companies in the media intelligence industry.E-mail the author
David Zucker, Executive Vice President, Managing Director, Brodeur Partners. David heads up Brodeur Partners’ CSR and Sustainability specialty as well as the New York office. He has more than 25 years of experience in virtually all communications disciplines.E-mail the author
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association.E-mail the author
Margaret Key is Market Leader, Korea at Burson-Marsteller. She utilizes her bicultural Korean-American background to help multinational companies communicate in Korea while also providing counsel to Korean companies expanding on the global front.E-mail the author
Risë Birnbaum is Founder & CEO of zcomm. From headquarters in Washington, D.C. she oversees a staff of 15 and has spent the last 24 years developing and executing successful integrated marketing communications programs for national companies, agencies and organizations.E-mail the author
Daniel Rolle is a Senior Associate in Burson-Marsteller’s London-based Corporate & Crisis practice, where he advises multinational organisations and foreign government clients on global media and stakeholder relations.E-mail the author
Judith Moore is a Director in the Healthcare practice of Burson-Marsteller, London. She joined from the Department of Health press office where she was the spokesperson for the Public Health Minister and Chief Medical Officer.E-mail the author
Mike Bruhn, Head of Arts and Culture Practice, Ruder Finn Asia.E-mail the author
Burton St. John III, APR, is an associate professor of communications at Old Dominion University in Norfolk, VA. He is the lead editor for the book Pathways to Public Relations: Histories of Practice and Profession.E-mail the author
Elina Melgin is Managing Director (CEO) for ProCom – Association of Communication Professionals in Finland, a community of more than 2400 members.E-mail the author
Dennis Landsbert-Noon is a Managing Director of Burson-Marsteller and Chairman of its Europe Middle East and Africa (EMEA) Sports Practice.E-mail the author
Marek Zaremba-Pike is an Associate at Burson-Marsteller’s Government Relations team in Brussels and a member of the EMEA Digital Practice. He has supported clients from a range of sectors with their communications and social media outreach both in Brussels and in global campaigns.E-mail the author
Lydia Lei Lee is China chief strategist and co-lead of Emergent China Practice, Weber Shandwick.E-mail the author
Piotr Czarnowski is the owner of the first Polish PR/PA agency, FIRST Public Relations. He is a communication consultant to several global corporations, a universities PR lecturer and co-founder of the Polish PR Association.E-mail the author
Professor Malcolm McDonald spends much of his time working with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP and the like, in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia.E-mail the author
Khamisi McKenzie is a co-founder of Red Mountain PR, an independent London based agency. His background also includes work within journalism, events and brand development.E-mail the author
Dr Jacquie L’Etang is Chair of Public Relations and Applied Communication at Queen Margaret University, Scotland. She has authored three books, co-edited three books and is author of numerous articles and book chapters.E-mail the author
Dr Mandy Powell, Research Fellow, Division of Media, Communications & Performing Arts School of Arts, Social Sciences and Management.E-mail the author
Joy Scott, is President/CEO, Scott Public Relations (SPR).Scott is also Vice President of Public Relations Boutique International™ (PRBI), an international network of boutique PR firms.E-mail the author
Bill Royce is SVP Cleantech Energy & Sustainability EMEA, Weber Shandwick. He has consulted to WWF and The Climate Group which both contributed to the Guide for Responsible Corporate Engagement in Climate Policy.E-mail the author
Francois Baird is the chairman, Africa at Edelman, the world´s largest public relations firm, founder and chairman of US based consultancy and investment firm Baird´s US, as well as a founder and co-chairman of British headquartered international communications management consultancy, Baird´s CMC.E-mail the author
Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University in England. Among his many publications is Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation.E-mail the author
Peter L. Walker, FCIPR has combined his extensive knowledge in business consultancy, corporate social responsibility and stakeholder engagement to forge a career as one of the UK’s leading public relations practitioners.E-mail the author
Tasos Pagakis’ inspired dream is to add value in everything he does. He identifies talent, innovative ways, entrepreneurial mindset and collaboration as our tools in the future.E-mail the author
Mina Jasarevic is a communications consultant servicing the NFP and Government sectors in Ottawa, Canada. Prior to 2014 she served as part of the Public Information team at the United Nations High Commissioner for Refugees (UNHCR).E-mail the author
Jeremy Galbraith is the CEO of Burson-Marsteller Europe, Middle East and Africa, Global Chief Strategy Officer, and a member of Burson-Marsteller’s Global Leadership Team.E-mail the author
Lisa Kimmel is general manager of Edelman Toronto. She has been recognized twice as one of the Top 100 Most Powerful Women in Canada by the Women’s Executive Network.E-mail the author
Eliza Hazlerigg is an Associate in the Healthcare practice of Burson-Marsteller, London.E-mail the author
Soe Thu Ra is an Account Director and Principal of the Vero Public Relations office in Myanmar.E-mail the author
Brian Griffin is the General Manager of Vero Public Relations.E-mail the author
Jonathan Simnett has won dozens of awards, building businesses and helping public/private sector organisations.E-mail the author
Andy Green is a leading expert in brand storytelling, creative capacity building in communities or teams, and PR strategy.E-mail the author
Rob Gray is a journalist, author and brand storyteller. He has written about PR, marketing and brands for over two decades. Since 2000, Rob has worked in a freelance capacity as IPRA’s head of editorial content.E-mail the author
Dr. Seth A. Oyer is an accomplished public relations professional with over a decade of executive experience in the technology industry. He is the president of Clean Fan Communication and principle of Oyer Training & Development.E-mail the author
Sheena Thomson is a senior PR professional and CIPR Chartered PR practitioner. She now runs her own communications consultancy, The Jungle Compass, focusing on strategic communications and communicating complexity.E-mail the author
Strategic communications consultant Armand Maris is Executive Officer - Group Head, Inke Maris & Associates.E-mail the author
Heath Applebaum, ABC, MCM is the owner of Echo Communications Inc. a leading reputation management consulting firm based in Toronto, Canada that has been helping clients from start-ups to multinational companies since 2000.E-mail the author
Publisher, press agent, consultant, and writer-producer Roger Darnell is the principal of The Darnell Works Agency, the go-to PR firm for creative agencies, brands and entertainment ventures.E-mail the author
Richard D. Waters, Ph.D is an associate professor in the School of Management at the University of San Francisco. He has authored more than 75 peer-reviewed research articles and book chapters on the public relations industry.E-mail the author
Eric Dragt is the founder and managing director at Amsterdam-based tech agency En Serio. For more than a decade, Eric has helped IT and telecoms companies raise their profile in the Benelux by turning their stories into locally relevant narratives tailored for the right key journalists.E-mail the author
Dr. Øyvind Ihlen is a Professor at the Department of Media and Communication, University of Oslo. His research focuses on strategic communication and journalism, using theories of rhetoric and sociology on issues such as the environment, immigration and corporate social responsibility.E-mail the author
Joanne Kennedy is the Director of Communications at Sanofi Canada and a Member of the Canadian affiliate’s Executive Committee. Joanne’s responsibilities include internal, corporate and brand communications, as well as digital marketing-communications strategy and implementation.E-mail the author
Dean Kruckeberg, Ph.D., APR, Fellow PRSA, is a Professor in the Department of Communication Studies at the University of North Carolina at Charlotte. He is co-author of This Is PR: The Realities of Public Relations and of Public Relations and Community: A Reconstructed Theory.E-mail the author
Marina Vujnovic, Ph.D., is the author of Forging the Bubikopf Nation: Journalism, Gender and Modernity in Interwar Yugoslavia and co-author of Participatory Journalism: Guarding Open Gates at Online Newspapers and is the author of many book chapters and articles in scholarly journals.E-mail the author
Dr. Michaela Paudler-Debus is Senior Director Product Public Relations at Daiichi-Sankyo Europe. For more than 20 years she has worked for pharmaceutical companies in different roles in Germany and SwitzerlandE-mail the author
Stephanie Rudnick joined Wasserman Media Group in February 2011. In this new role, she is responsible for the development of the company´s communication strategy and practice, as well as marketing, media relations, social media and branding.E-mail the author
Steve Howell is chief executive of media and communications consultancy Freshwater UK, which has offices in London, Cardiff, Belfast and Edinburgh.E-mail the author
Dr. Dionne C. Clemons is a strategic communications thought leader and educator. She currently serves as Director of Communications and Community Engagement for the United Planning Organization in Washington, D.C.E-mail the author
Mike Lemon has worked with major marketing agencies, Fortune 500 companies from Nike to Mattel, OpenSky.com, as well as startups, to develop marketing strategies that achieve growth and profit goals. He is experienced in P&L management, turnaround situations, e-commerce, content strategy, and digital strategy.E-mail the author
An award winning communicator and ultimate brand bore, Louise Robertshaw started her career as a journalist, working on national newspapers.E-mail the author
David Remund, Ph.D., APR, is an assistant professor of public relations at the University of Oregon. Before transitioning to higher education, Remund designed and managed corporate-wide strategic communication programs for Bank of America, Principal Financial Group, and multiple divisions of Wells Fargo & Company.E-mail the author
Daniel Kent is a Director and Senior Partner at Fleishman-Hillard. For the last 20 years he has worked in healthcare communications, supporting commercial organisations and NGOs. He is also a professional psychotherapist.E-mail the author
Mark Stephenson was named to his position as Head of Brand, Communications & Digital at Philips North America in February 2011. He has overall responsibility for developing and implementing programs that enhance the brand and reputation of the company.E-mail the author
Stuart Neil MVO is the Senior Director for External Affairs and Communications at the World Energy Council. He has provided strategic communications advice in both the private and public sector, including nine years as the Assistant Press Secretary to The Queen.E-mail the author
Serda Evren, VP, Head of Communications & Philanthropy, MasterCard is an award-winning communication professional who is responsible for all internal communications, external corporate communications, executive communications support, and philanthropic and charitable giving programs.E-mail the author
Regine le Roux, Managing Director, Reputation Matters is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year.E-mail the author
Jonathan Sanchez is co-founder of STAND, a consultancy service for leaders in business, politics and sustainability. The business works with leaders who wish to develop their personal and corporate purpose to drive sustainable growth and politics.E-mail the author
Genevieve Hilton has been head of external communications Asia Pacific for BASF, the world´s leading chemical company, since 2008. In this role she is responsible for crisis communications readiness, stakeholder relations, media relations, and external communications strategy for the region.E-mail the author
Deepa Dey, Head - Communications and Government Affairs, India Sub Continent, GlaxoSmithKline Consumer Healthcare Ltd.E-mail the author
Karl G. Rickhamre, Industry Advisor Coast Communications. Former correspondent Dow Jones London and Brussels and National Television Stockholm SVT.E-mail the author
Pender M. McCarter is a sole proprietor specializing in providing strategic public-relations counsel. McCarter retired in 2013 after a 45-year career in education, journalism and public relations.E-mail the author
Maria Rivas-McMillan’s communications career at two widely different Caribbean groups has allowed her to work across territories and cultures.E-mail the author
Jonathan Simnett has won dozens of awards, building businesses and helping public/private sector organisations and their investors in fast-growth tech-based B2B and B2C segments to: grow; manage change; reposition; enter markets; acquire; sell; IPO and report through the delivery of more effective management, marketing, positioning, content creation and communications strategies.E-mail the author
Jean-Michel Dumont, Chairman of Ruder Finn Asia, has been in Asia since 1986. His expertise has helped Ruder Finn Asia become a recognized leader in several areas including automotive, luxury, healthcare, corporate and CSR; and one of the top three international PR agencies in Mainland China.E-mail the author
Richard Jukes is Managing Director, UK Public Affairs, Grayling. He leads Grayling’s UK-wide public affairs team and has 25 years’ experience in Public Affairs.E-mail the author
Richard Millar is Global Chair, Creative Strategy and UK CEO at H+K Strategies. As leader of the UK agency, he is responsible for its commercial performance, creative output and its talent... ensuring the agency is equipped to answer its clients evolving marketing and communications challenges.E-mail the author
Simon Lloyd is European Head of External Communications at Telefónica, one of the world’s leading digital communications companies.E-mail the author
Georgios Kotsolios, Head of PR & Social Media at Al-Futtaim group, Dubai, UAE.E-mail the author
Andrew Mckenzie, principal of newly launched boutique comms agency Crackle, has worked in media and communications for over 20 years. Up until February 2015 he was Head of Communications, Asia Pacific for international law firm Herbert Smith Freehills.E-mail the author
Gail S. Thornton, founder of Worldview Communications is an accomplished communications executive with global experience in health care, information technology, medical devices and veterinary medicine.E-mail the author
Arunava Khan,Assistant Vice President (Corporate Communications), Tata AIA Life Insurance Company Ltd.E-mail the author
Steve Kee is Director of Media & Digital Communications for Insurance Bureau of Canada. A senior communications professional, Steve has operated his own communications company, has worked on the PR agency side.E-mail the author
Nidal Abou Zaki is the Founder and Managing Director of Orient Planet, one of the Middle East’s fastest growing public relations, marketing and communications consultancies.E-mail the author
Dr Tony Jaques is a Melbourne-based consultant specialising in issue and crisis management and the review of organisational processes. He is the author of the recently published Issue and crisis Management: Exploring issues, crises, risk and reputation (Oxford University Press 2014).E-mail the author
Regine le Roux, Managing Director, Reputation Matters is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year.E-mail the author
Sarah Milner, APR, MBA, is the Public Relations Manager with e-SignLive by Silanis, a leading electronic signature software company. Sarah specializes in PR for technology, specifically for business-to-business software.E-mail the author
Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, LLC, a company that helps clients communicate to and engage audiences and consumers using research-based public communications campaigns.E-mail the author
Kim has more than 20 years’ experience in public relations and communications management at the provincial, federal, and international level.E-mail the author
Richard Northcote, Chief Sustainability Officer and Executive Committee Member, Bayer MaterialScience AG, has a wealth of experience in construction, journalism, communications and chemicals.E-mail the author
Ben Petter is Head of Grayling’s Central Practice Team in Central & Eastern Europe, one of 170 public relations and public affairs consultants the firm has across the region. He has 15 years’ experience in public affairs.E-mail the author
Tom Ho is a vice president at Edelman New York. She has diverse experience in corporate affairs and marketing communications in Asia and the US.E-mail the author
Eszter Szabo leads GE’s strategic communications and public affairs in CEE, including 21 countries from Lithuania down to Cyprus. She drives discussion on how GE and the region can grow together as partners.E-mail the author
Scott Bowers is Group Director of Communications at The Jockey Club. Founded in 1750, today it is the largest commercial group in Britain’s second biggest sport.E-mail the author
Rochelle L. Ford, Ph.D., APR, Professor and Chair, Public Relations Department, S. I. Newhouse School of Communications, Syracuse University.E-mail the author
John McLaren is Corporate Director of Communications at AkzoNobel, the world’s largest coatings company and a leader in specialty chemicals.E-mail the author
Ong Hock Chuan has 33 years’ experience in communications, first as a journalist and then as a PR Professional. He co-founded Maverick in 2002 and the firm is now the largest independent PR firm in Indonesia.E-mail the author
Dale Lovell is chief digital officer of native advertising platform Adyoulike UK. An experienced content marketer, previously he was co-founder of Content Amp, a content marketing service that merged with Adyoulike in March 2014.E-mail the author
Eleonora Leone is Public Relations and Advocacy Director for Sanofi Pasteur in Latin America. . With more than 15 years of experience Eleonora has developed her career in the consulting and private sector mainly focused on the pharmaceutical business and the healthcare arena.E-mail the author