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In: Archive News
IPRA chooses Golden World Award winners for excellence in public relations
 PARIS, 6 July 2007 – The International Public Relations Association (IPRA) has chosen the winners of its 2007 Golden World Awards for Excellence in PR. Winning campaigns ranged from increasing the use and awareness of condoms in India to promoting recycling in Hungary.
PARIS, 6 July 2007 – The International Public Relations Association (IPRA) has chosen the winners of its 2007 Golden World Awards for Excellence in PR. Winning campaigns ranged from increasing the use and awareness of condoms in India to promoting recycling in Hungary.
The IPRA judges chose 21 category winners from 107 finalists out of 405 entries from 46 countries.
“Once again entries were of a very high calibre which made judging difficult…but for all the right reasons. Entries to the Golden World Awards provide an excellent gauge for the way public relations practice around the world is increasingly benefiting organisations and their stakeholders”, said Michael Regester Jury Chair.
The GWA prize ceremony will take place at a gala dinner in London on Tuesday 6 November 2007. More information on this event and the IPRA Summit can be found at click here
Highlights:
· Edelman (USA) for a campaign with the American Heart Association to help women understand their own heart disease risk factors and take steps to decrease them. (Winner of the healthcare category)
· Turkcell Iletisim Hizmetleri (Turkey) for an inhouse campaign which aimed to actively engage employees in the Turkcell Volunteers’ “Life Forest Program”. Started by a team of just 10 employees, over 2 years the program helped 2000 employees become involved in a whole range of new activities. (Winner of internal communications category)
· Noguchi Porter Novelli (Hungary) working with Oko Pannon one of Hungary’s largest environmental organisations formulated a nationwide campaign to promote recycling and help them reach the EU goal of recovering 60% of all packaging materials. Altogether the campaign reached 6.3 million of Hungary’s 10 million inhabitants. (Winner of the Rolls-Royce award for the environment)
· Corporate Voice | Weber Shandwick (India) worked with PSP – One Project for USAID to expand the condom market and to overcome barriers associated with condom usage in India. Launched in 2004 it has seen a 22% increase in the condom market in terms of volume and almost a 30% increase in terms of value. The campaign impact study indicated a 12% increase in the consistent use of condoms and overall increase in condom usage by 22%. (Winner of NGO category and candidate for the United Nations Award)
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