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Frontline online – December 2008

The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily - either to the benefit or detriment of a brand. By Delia Sieff.

New models of telling the African story to international audiences are emerging. Natalie Maule applauds the rising investment in local content creation as the world plays closer attention to Africa.

In this Issue

Optimists Have a Better Story to Tell

Being prepared: Alaska Airlines 261

One Click Away from Damage or Success

It’s Still Location, Location, Location – Only More So

France’s Environmental Convention Brings Focus to Debate

The End of Informed Choice?

Taming the Knee-Jerk

Public Diplomacy Needs to Get Its Groove Back

Thanks for the Most Amazing Year!

Poland’s Public Sector Turns to Public Relations

Recession Creates PR Opportunities